Martin Kallen (Switzerland, born on 22 July 1963) Chief Operating Officer Responsibilities: Operational management of Euro 2008 SA. Background: The man from the Bernese Oberland joined UEFA in 1994. He started his UEFA career in the Marketing Department as head of Corporate Identity beforebecoming event manager with responsibility for all commercial matters. As deputy head of the Marketing Department, he was involved in marketing UEFA’s TV, sponsorship and new media rights. After being promoted to senior manager of the newly established Event Management unit in 2000, he was responsible for the successful implementation of all UEFA finals and final tournaments. In 2002, he was appointed COO of Euro 2004 SA and moved to Portugal. There he organised the best EuropeanChampionship finals of all time and he intends to make UEFA EURO 2008™ event 
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